Having recently finished a spanking new website for our good friends over at The Smoke Haus, and with even more projects in the pipeline, it’s fair to say that S3’s web design and development team has been a busy bunch. Here they share their top tips for developing a new website.
#1 – Five Seconds & They’re Gone!
You’ve got five seconds to grab the user’s attention as they enter your site. Make each and every one count.
#2 – Keep It Short
A site’s messaging is as important as its design, so keep text length short.
#3 – Video Killed The Radio Star
Incorporate video into a site’s design. Why? Because 74% of all internet traffic in 2016 will be video-based, that’s why. Check out this 30-second video we produced for The Smoke Haus to be used as the background on their new website.
#4 – Social Media Made Easy
Make it clear and easy for your audience to share content by integrating social media into your site design.
#5 – Fear and Loading
Nobody likes waiting nowadays. Internet users are no different; avoid long loading times whenever possible.
#6 – Read All About It
Make content easy to read. Choose the right font and size to stop readers from hitting the back button.
#7 – A Little TLC
From marketing to business growth, a website is the biggest weapon for your digital endeavours. Give it the care and attention it deserves.
#8 – Optimise! Optimise! Optimise!
From iPhones to Androids, iPads to Surfaces, make sure your website is optimised for all platforms.
#9 – The Three-Click Rule
Never underestimate the importance of a website that is well laid out and easy to navigate. Users should be able to find the information they need within three clicks.
#10 – Know Your Audience
Make sure you’re clear about who you’re building a website for. Defining the target audience will only lead to better results.