The Show Must Go On

July 1, 2016WebBy S3 Advertising

In a changing world, when searching for what is at its core, entertainment, sports and the arts seem to be the “key to renewal”, according to Alain Thuleau, Artevia.

“A new societal vision emerged today: the society of the sharing sense,” states Thuleau. Many studies have recently shown that the population is in search of pleasure, fun and stimulation. In this sense, the entertainment industry is experiencing a new dawn. Today’s world, darkened by a multitude of problems, must regain its vibrancy.

Research carried out in 2013 by Ticketmaster showed that 76% of the UK population had been to at least one theatre show (including plays, musicals, dance and opera) in the three years prior, 53% had been to music concerts and 47% to sporting events.

Box office figures published by the Society of London Theatre in 2015, showed that both revenue and average weekly attendances had increased for London’s theatres in comparison to 2014.

Entertainment, sports and the arts are becoming more accessible to all, especially through the internet and digital strategies. In the general context of time acceleration, creativity has escaped this frantic rhythm.

Despite the transport revolution, communication enhancements etc. we still have the same amount of time to watch a theatre performance, to attend a rugby or football match or to experience the joy of live entertainment. What is more important in today’s world of loss of meaning and loss of landmarks, than to feel, to think and to explore?

The key is emotion.

Emotion is now at the heart of the consumer’s transaction. All our needs as consumers are satisfied so it’s time to create social experiences. Experiences that touch us, talk to us and make us feel special.

We have this chance to evolve in a dynamic and active country, a country of cultural and sporting diversity in which S3 Advertising plays a considerable role.

S3 Advertising helps its customers communicate in an ever-closer dimension to their public. We continually pursue meaningful content and create projects (creative, digital and media) with the objective of providing emotion, mental stimulation, engagement, education and information.

But above all else, our objective is to promote the cultural and sporting activity of our country and to highlight, enhance and share the values and culture of an entire population. We therefore wish to thank all our clients who, thanks to their trust, allow us to provide emotion to people on a daily basis; we are driven by their heritage and their values.

We thank all our clients who, every day, provide emotion to people: Millennium Stadium, WRU, FAW, New Theatre, Glamorgan County Cricket Club, Cardiff City FC, Cardiff Devils, NFU and Brecon Carreg.

About the author

S3 Advertising

A proud, Welsh agency with a bold, worldwide vision: welcome to S3, The Drum Network’s Advertising Agency of the Year 2016. Our mission? To disrupt your potential audience and get them to pay attention to you. How do we do this? Between us we have over 300 years’ industry experience, and when combined with unrivalled audience insight platforms and a large dash of personality, talent and flair, we get you results. We are people’s people, which helps explain why we’ve been voted #1 for Client Satisfaction at The Drum Digital Census – three years in a row. But we’ll never let our own achievements get in the way of our commitment to put the needs, satisfaction and ROI of our clients before everything else. It’s why some of the industry’s most exciting brands are choosing to work with us and why, after getting to know us, you’ll want to do the same.