Unless you’ve been living under a rock for the best part of the past 365 days, you’ll know that 2016 has been a bit of a roller coaster ride.
From Brexit to Trump, the refugee crisis to terror attacks, it’s been a year that many will be happy to see the back of. Thankfully, advertising – as it always does – has been able to provide some sort of respite; a series of 30 to 120-second escapes from the torrid stories filling the news.
And, as the first part of our countdown shows, 2016 was yet another great year for attention-grabbing, awe-inspiring, emotion-evoking ads. Compiling any sort of top ten is always going to be subjective and, seeing as we’re all susceptible to different kinds of messaging, it’s particularly pertinent to this list.
We’d like to think we’ve done a pretty good job in picking the cream of this year’s crop, however, if you don’t agree with our selection, be sure to leave a comment or tweet us @S3Advertising.
#10 – Apple / Balloons
#9 – Bose / Get Closer
#8 – Globe / #CreateCourage
#7 – Sony / More brilliance. More beauty
#6 – Lloyds Bank / For Your Next Step
Want to find out which ad we’ve chosen as this year’s best? Of course you do, which is why you’ll have to tune in this time next week as we finish our countdown…