As Wales’ Year of Adventure comes to an end, we’re already waiting with bated breath to see what 2017’s Year of Legends has to offer.
Following the success of the Year of Adventure, 2017 will see the launch a marketing campaign that celebrates Wales’ rich culture, heritage and distinct identity. In doing so, the goal is to not only reflect our nation’s legendary story, but allow audiences to create their own legendary experiences over the course of the year.
Here at S3, we can’t wait to see who will write their legend in 2017, securing themselves a place in the pantheon of Welsh greats. Which Welsh figures achieved legendary status in 2016, however? We put the question to #TeamS3…
“After City of the Unexpected, Roald Dahl is my Welsh Legend of 2016. I absolutely loved how the event’s organisers were able to resurrect Dahl’s legend, breathing new life into his work and inspiring audiences.”
– Louise O’Donovan / Director of Finance
“We might be a country of rugby lovers, but 2016 was all about the Wales national football team. Proving that anything is possible with talent, teamwork and belief, they united and inspired our nation like never before.”
– Dan Veal / Head of Video & Media
“In a year of Welsh sporting success, Jade Jones stands out as my Welsh Legend of 2016. The first Welsh woman to win two Olympic golds, her performance at Rio 2016 was a shining example of Welsh sporting talent.”
– Gareth Brown / Head of New Business
“From ‘Voice of an Angel’ to outspoken political activist, my vote goes to Charlotte Church. I love the way Church uses Twitter to raise awareness of important issues; she’s a great role model for young Welsh females.”
– Jack Rivers / Creative Copywriter
“As an avid Leeds and Wales supporter, Gary Speed’s death in 2011 broke my heart. To see his legacy carried on in such incredible fashion at the Euros, it’s only fitting that Chris Coleman is my Welsh Legend of 2016.”
– Andrew Jones / Chief Operations Officer
As ever, we’d love to hear your opinion, so be sure to either tweet us @S3Advertising or leave a comment below!