A great idea could present itself in the shower in the morning, or just as I’m dozing off at night. So it’s more 24/7 than 9 to 5 and there’s definitely no such thing as an average day… But, for this sake of this blog, I’ll give it my best shot.
My day kicks off at 8:15am, which is when I start my 30-minute walk to The Lion’s Den. That 30-minute journey is an important part of my day, as it gives me a chance to take in my surroundings – less nature than outdoor advertising.
From billboards to bus rears, 6-sheets to supersides, I like to use this time to see what brands are doing and how they get their message across. Being mindful is a great way of learning more about the advertising industry and the way in which we consume various formats.
I’ll spend about 20 minutes checking my emails when I get to my desk before the disruption starts at around 9am. Let’s say, for example, a brief landed on my desk a couple of days ago. After digesting the brief individually, we’ll set up a team meeting and it’s into the office ball pit for that brief’s creative kick-off meeting.
Having brain dumped our individual ideas, sometimes it’s just as easy as saying, ‘That’s it. That’s the idea’. More often than not, however, it’s a matter of coming together as a creative team, bouncing off each other’s ideas and minds before we get that light bulb moment. The creative journey can indeed be long or short, but when all is said and done, it doesn’t matter how we reached the destination.
It’s now 11am, at which point I’ll spend an hour before lunch working on and writing blogs for the week. We see the blog as an extension of our personality as an agency, so it’s important that I provide content and a tone of voice that reflects our charisma and disruptive nature.
After a spot of lunch, it’s onto another brief which, unlike the one we worked on that morning, is in the latter stages. Working alongside S3’s other Copywriter, Lisa, and Art Director, Leanne, this is the part of the brief where we combine our words with her amazing scamps; as exciting as the concepting stage is, this is the part I really love.
There is absolutely no better feeling than bringing an ad to life, seeing it on screen for the first time and visualising how it might look in real life, an example of which being the recent work we did for St.Brendan’s Sixth Form College.
Obviously, no two days are ever the same here at S3. But if you chuck into the mix a lot of coffee, Nerf gun fights, pranks and non-stop laughter, then that gives you a pretty good picture of what it’s like to work at this one-of-a-kind agency.
And, with that in mind, I still have to pinch myself every day I come into The Lion’s Den.