Ever since I can remember, I’ve been mad about social media. Sure, I loved going out with friends and doing all the usual things teenagers do; but I’d always be the one taking photos of our time together, before uploading those memories onto social media (with all the most engaging hashtags, obvs).
And, having blogged, videod and snapped my way through teendom and university, it was pretty much a given that I’d end up in social media management for a living. Now, as great as Facebook, Twitter and Snpachat all are, my love for photography means that Instagram will always have a special place in my heart.
Building and maintaining a strong Insta presence, however, isn’t easy: it requires passion, patience and persistence. But if you’re willing to put in the effort, the results and rewards are huge. So whether you’re a big brand or a complete newbie, here are S3’s top three tips for Instagram success:
#1. Content is King – And always will be! Never, ever post for the sake of just posting; make sure posts have been thought out strategically and planned meticulously. Every picture, caption and hasthtag needs to strengthen your brand’s purpose, as well as provide meaning to your audience.
#2. Rules of Engagement – Like, reply to and engage with users who leave comments or send DMs. Yes, this takes time, however, if people have taken time out of their day to give your brand or personal account props, the least you can do is take some time out of yours to say ‘thank you’.
#3. Everyone’s Got a Story – So use Instagram Stories to tell yours! From behind-the-scenes footage to calls to action on imagery, this feature is a great way of bringing your brand to life by creating insightful content to connect with your audience on an emotional and personal level.
We’d be foolish to reveal everything we know about social media success, but if you do want to learn more tips and tricks from the UK’s #1 agency, why not book yourself a spot on one of our Social Media or iPhoneography Training Schools?
We’ll get the kettle on for you…