Let’s face it: everyone loves a TED talk. Whether you’re commuting, lunch-breaking or simply procrastinating, TED’s bite-sized bullets are the perfect way to pass the time.
And, if you’re looking to gain invaluable information, insight and opinion surrounding the ad industry, then you’re spoilt for choice, quite frankly. As with all our blogs, we like to do all the hard, list-compiling work so you don’t have to and, that said, here’s our pick of the bunch when it comes to the best TED talks about advertising…
#1. Upstream Thinking – Dave Trott
A 17-minute masterclass in creative thinking from the motivatin’, goodbuzzin’, cooltalkin doyen himself, Dave Trott.
#2. Sweat the Small Stuff – Rory Sutherland
Speaking of creative thinking masterclasses from advertising doyens, here’s another from Rory Sutherland.
#3. The Greatest TED Talk Ever Sold – Morgan Spurlock
The story behind Spurlock’s ad-funded film, The Greatest Movie Ever Sold, which is a must-see if you haven’t already.
#4. Don’t Get Mad. Get Mad Men – Benny Torres
“The truth is, we’re all obsessed with our own version of tacos.” Just watch, enjoy and all will become clear…
#5. The Future of Advertising is Too Fast, Too Furious – Stelios Anastasiades
An interesting look at how advertising’s fast-moving and ever-changing landscape may be doing more harm than good.