When the world’s leading manufacturer of wheelchairs, disability scooters and other homecare products, Invacare, approached us wanting to create a launch campaign for their latest powerchair technology, to say that we were excited would be an understatement.
After all, it’s not every day you get to work on a brief so different to what you’ve become accustomed to.
In order to truly stand out in a cluttered marketplace, Invacare tasked S3 with producing a forward-thinking, industry-changing series of videos and brochures. A challenge we gladly accepted.
After several concepting sessions and various meetings, we boldly rose to that challenge with Smart Technology: Redefining Mobility – a futuristic vision that matched Invacare’s technological advancement and market savvy.
Of the concept, Jack Rivers, S3’s creative copywriter said: “Invacare’s new LiNX technology is an absolute game-changer, giving users functionality and freedom like never before. Invacare really have been ahead of the curve with their latest offering and, as such, needed a creative concept that reflected this.”
A total of one brand video and six stings were created to help launch Invacare’s new REM400 control and TDX SP2 powerchair, with S3’s award-winning design team taking care of two launch brochures and social media visuals.
“Taking inspiration from some of our favourite films, this concept was a mixture of Blade Runner and Minority Report, with a dash of The Bourne Identity thrown in for good measure. Having that futuristic, Philip K. Dick-esque style running through all the creative has not only helped future-proof Invacare, but also stand helped the brand stand out from their competitors.”
The campaign – which was revealed at the brand’s recent worldwide launch in Amsterdam – was extremely well received by Invacare’s global workforce, with Samantha Hatchett, EMEA Marketing Communications Executive, saying: “Invacare have never done anything like this before and we had goosebumps watching it.”
Jack concluded by adding: “From start to finish, Invacare have been a brilliant client. From the get-go, they gave us a creative carte blanch, meaning we could really experiment with ideas. What’s been most refreshing about this campaign is the fact that the product is really going to change people’s lives for the better, something that’s extremely humbling to be a part of.”