Good adverts strike a chord. They make believe. They make an emotional connection that turns you from curious viewer to loyal customer; just like Amazon have here.
‘Your Service, Your Choice: Women in the Fire Service’ showcases what being a female firefighter within the SWFRS organisation means to three different individuals.
Every now and then, we come across a Twitter account so brilliant, we have to share it. Take One Minute Briefs, who task Twitterati’s creatives with daily briefs to respond to.
A supersized serving of TV, OOH, radio and digital, ‘We Are Awake’ was McDonald’s concentrating on an authentic, consumer-led story approach as opposed to its product.
A great idea could present itself in the shower in the morning, or just as I’m dozing off at night. So it’s more 24/7 than 9 to 5 and there’s definitely no such thing as an average day…
If choosing a top five was tricky, picking our favourite was tougher still. Do we go for an ad that looks spectacular, or one with a poignant message?
2016 was yet another great year for attention-grabbing, awe-inspiring, emotion-evoking ads. Compiling the top ten ads of the year, however, is always going to be subjective.
In this month’s issue of The Drum Network magazine – ‘The Drum Network Does Food and Drink’- I was asked to give my opinion on advertising within the food and drink industry.
As Tiger Woods makes his long-awaited return to the world of golf, I thought I’d take this opportunity to write about one of my favourite ads of all time: Nike’s “Ripple” TV spot.
Is there a more anticipated date in the advertising calendar than the release of John Lewis’ Christmas ad? Here, we take a look at this year’s offering.