David Ogilvy famously said, “The consumer isn’t a moron.” And, if brands want to produce memorable creative with long-lasting value, then it’s time to stop treating them as such.
When it comes to learning more about the ad industry, modern technology (yes, YouTube, we’re looking at you) is great. A good old-fashioned book, however, is greater still.
Following five successful competitive pitches, Jamie Hibbard has been promoted to Creative Director at S3 Advertising, the agency’s first ever since it was founded in 2011.
When Pugh’s Garden Centre approached us in October with a creative brief so tasty you could eat it, our creative and video teams were more than ready to take a bite…
Yep, it’s that time of year again, when we get to exercise our right to a bit of self-indulgence, put our judge’s hats on and pick our favourite ads from the year that was.
Featuring a group of Martians mocking us “Earth people” for using such a laborious process to make traditional mashed potato, this concept was so simple, yet so effective.
If, like me, you’re a massive fan of both advertising and sci-fi, then the latest Blade Runner film ticks both boxes, offering a beautiful yet dystopian vision of the future.
At S3, we look to advertising’s future but value its past and traditions, too. Traditions such as putting pen to paper and pairing an Art Director with a Copywriter…
Taking inspiration from Philip K. Dick films, our recent work for Invacare is a mix of Blade Runner and Minority Report, with a dash of The Bourne Identity thrown in, too.
Let’s face it: everyone loves a TED talk. Whether you’re commuting, lunch-breaking or simply procrastinating, TED’s bite-sized bullets are the perfect way to pass the time.