If you’re not 100% sold on an idea, then how can you expect the client to be? As creatives, we have to ensure we don’t fall into the trap of giving clients second best.
Mae ffeindio asiantaeth dibynadwy y dyddiau yma yn gallu bod yn dasg cymleth, ond mae S3 yn wahanol achos mae’n well ganddom ni gadw pethe yn syml.
We love a Throwback Thursday and, that said, we’re using today to throw it back to 2015, when we launched a full-service campaign for peanut bar brand, Mr. Tom.
Good adverts strike a chord. They make believe. They make an emotional connection that turns you from curious viewer to loyal customer; just like Amazon have here.
‘Your Service, Your Choice: Women in the Fire Service’ showcases what being a female firefighter within the SWFRS organisation means to three different individuals.
Every now and then, we come across a Twitter account so brilliant, we have to share it. Take One Minute Briefs, who task Twitterati’s creatives with daily briefs to respond to.
A supersized serving of TV, OOH, radio and digital, ‘We Are Awake’ was McDonald’s concentrating on an authentic, consumer-led story approach as opposed to its product.
A great idea could present itself in the shower in the morning, or just as I’m dozing off at night. So it’s more 24/7 than 9 to 5 and there’s definitely no such thing as an average day…
If choosing a top five was tricky, picking our favourite was tougher still. Do we go for an ad that looks spectacular, or one with a poignant message?
2016 was yet another great year for attention-grabbing, awe-inspiring, emotion-evoking ads. Compiling the top ten ads of the year, however, is always going to be subjective.