David Ogilvy famously said, “The consumer isn’t a moron.” And, if brands want to produce memorable creative with long-lasting value, then it’s time to stop treating them as such.
Featuring a group of Martians mocking us “Earth people” for using such a laborious process to make traditional mashed potato, this concept was so simple, yet so effective.
With the puck about to drop on ice hockey’s showpiece trophy – the Stanley Cup Finals – I wanted to shine a spotlight on an ad that still raises the hairs on the back of my neck.
Welcome to the first in a series of brand spanking new blogs from S3’s socials squad (as they’re affectionately known here in The Lion’s Den), Soph and Steff.
An agency thrives or dies on the strength of its relationships with current and potential clients. But ask yourself this: how’s your relationship with yours?
Having plied my trade across a variety of industries at a plethora of companies, I can say that none have made me happier than advertising and S3.
A supersized serving of TV, OOH, radio and digital, ‘We Are Awake’ was McDonald’s concentrating on an authentic, consumer-led story approach as opposed to its product.
As Wales’ Year of Adventure comes to an end, we’re waiting with bated breath for 2017’s Year of Legends. But which Welsh figures achieved legendary status in 2016?
If choosing a top five was tricky, picking our favourite was tougher still. Do we go for an ad that looks spectacular, or one with a poignant message?
2016 was yet another great year for attention-grabbing, awe-inspiring, emotion-evoking ads. Compiling the top ten ads of the year, however, is always going to be subjective.