An agency thrives or dies on the strength of its relationships with current and potential clients. But ask yourself this: how’s your relationship with yours?
Having plied my trade across a variety of industries at a plethora of companies, I can say that none have made me happier than advertising and S3.
A supersized serving of TV, OOH, radio and digital, ‘We Are Awake’ was McDonald’s concentrating on an authentic, consumer-led story approach as opposed to its product.
As Wales’ Year of Adventure comes to an end, we’re waiting with bated breath for 2017’s Year of Legends. But which Welsh figures achieved legendary status in 2016?
If choosing a top five was tricky, picking our favourite was tougher still. Do we go for an ad that looks spectacular, or one with a poignant message?
2016 was yet another great year for attention-grabbing, awe-inspiring, emotion-evoking ads. Compiling the top ten ads of the year, however, is always going to be subjective.
In this month’s issue of The Drum Network magazine – ‘The Drum Network Does Food and Drink’- I was asked to give my opinion on advertising within the food and drink industry.
As Tiger Woods makes his long-awaited return to the world of golf, I thought I’d take this opportunity to write about one of my favourite ads of all time: Nike’s “Ripple” TV spot.
Looking out of my office window here at One Central Square, I can’t help but pinch myself and smile. Because, as I reflect on the year that was, I’ve got every reason to be happy.
Is there a more anticipated date in the advertising calendar than the release of John Lewis’ Christmas ad? Here, we take a look at this year’s offering.