Welsh language broadcaster S4C has appointed Cardiff-based advertising agency S3 Advertising to take the lead on promoting its award-winning programming to audiences across Wales and beyond.
S4C — which commissions and broadcasts the internationally acclaimed Y Gwyll / Hinterland and Pobol y Cwm – was seeking to appoint a partner to advise, plan, book and review media campaigns promoting S4C programmes and services.
S4C invited agencies to tender for the three-year-contract, and following a competitive pitch process, the contract was awarded to S3, with S4C crediting the “competitive pricing structure and exciting / innovative approach” of the proposal.
The news completes a string of new business wins for the fast-growing agency, which was last year named ‘Advertising Agency of the Year’ by industry bible The Drum. Clients including MotoNovo Finance, Innovation Point, South Wales Fire and Rescue Service and Brace’s Bread have all been welcomed to the agency’s roster over the last six months.
Agency turnover has increased by 178 per cent in the last financial year to £4.9m. Staff numbers have also increased, with the city centre agency taking on six new specialists across design, social media, creative and digital since the New Year.
Of the contract award, S3 CEO Matt Jones says: “We’d been waiting for the chance to work with what is one of Wales’ largest brands for the last four years so when the opportunity arose we couldn’t wait to pitch our services.”
“We’re incredibly proud to be working with Wales’ foremost channel and are chomping at the bit to get started. S3’s reputation for fierce relentlessness in its mission to disrupt audiences with the very latest developments in technology and new media opportunities is just one of the many reasons Gwyn Williams, S4C’s Director of Communications, selected S3.
“We’re looking forward to working with S3 and to having them help us in bringing our award winning programmes to the attention of media viewers in Wales and beyond,” said Williams.
“Each success just fuels our ambition,” says Jones. “We can’t wait to show S4C why they were right to award us this prestigious contract. Watch this space, as they say.”
S3 Advertising offers clients services including creative, media buying and planning, digital, video, web, social, PR and audience insight, all from its creative offices within Cardiff’s new One Central Square development. Featuring a ball pit, hammock and an 18-hole golf course, the quirky space is playfully known as ‘The Lion’s Den’.