The fact there’s a man in the rafters manipulating the strings doesn’t make the puppet’s dance any less magical (provided it’s a good production, and the puppeteer is out of sight).
This is how I feel about adverts. I knew from the get-go that the point of Amazon Prime’s ‘Little Horse’ ad was to get me to subscribe to the service. But I still fell in love with the tale of a tiny, lonely smush-faced little pony who tries to make friends with the cool thoroughbreds in his field – only they didn’t want to know him.
It reminded me a lot of me at primary school. If only teachers had seen how lonely I was in the playground and bought a Lisa-shaped child-flap via Amazon Prime, so I could return to the safety of the school library, I’d have been happier at school.
A simple story, beautifully told. With animals. Catnip for anthropomorphic people like me. Haven’t you ever felt like a tiny, lonely smush-faced little pony lost in a sea of sleek thoroughbreds? You have, everyone has.
I think this is what good adverts do. They strike a chord. They make believe. And it’s that tug; that emotional connection that turns you from curious viewer to loyal customer. Don’t let me down now, Prime.