When it comes to etching your brand firmly onto the consumer’s brain, nothing gets the job done quite like a strapline. But which are the greatest?
2018 was a really strong year for the advertising industry, creatively. And, if the next 12 months or so are nearly half as good as the previous 12 – then we’re in for a real treat.
Where has this year gone? It seems like only yesterday that we were announcing the news of our first Creative Director – and now we’re looking back on 2018!
When it comes to being a creative, what people don’t understand is the fact that it takes a certain kind of person to actually do it for a living – not least do it well.
As far as ways to start the new week are concerned, we can certainly think of worse ways than having to find room on our office awards shelf for two new trophies.
A relatively small publication back then, The Economist approached Dave Abbott in 1984, wanting a series of ads that would help them achieve their lofty ambitions.
Make no mistake about it: the sheer creative quality we’ve seen over the first nine months of the year, made picking our top-five a tough task. Drum roll, please…