Brands who use self-deprecation in their adverts is something that has really caught my eye recently, so much so that I’ve decided to write a blog about it.
A supersized serving of TV, OOH, radio and digital, ‘We Are Awake’ was McDonald’s concentrating on an authentic, consumer-led story approach as opposed to its product.
As a National Account Manager, no two days are the same. Even though variety is the spice of life at S3, I want to give you an insight into what a typical day might look like.
When I first saw this ad, I knew that the bar for innovative programmatic had been moved sky high. Literally. To this very day, it still blows my mind when I think about its execution.