2018 was a really strong year for the advertising industry, creatively. And, if the next 12 months or so are nearly half as good as the previous 12 – then we’re in for a real treat.
A relatively small publication back then, The Economist approached Dave Abbott in 1984, wanting a series of ads that would help them achieve their lofty ambitions.
Make no mistake about it: the sheer creative quality we’ve seen over the first nine months of the year, made picking our top-five a tough task. Drum roll, please…
The reason we don’t shy away from doing house ads here at S3, is because they provide the perfect platform for clients to get a sense of the agency, its culture and creative style.
As part of our ongoing hunt for the industry’s freshest new talent, we are delighted to announce the addition of two graduates to our award-winning creative department.
If you’re looking for pages of pure, unadulterated creative inspiration, a print subscription to Lürzer’s Archive will be the best £78.74 you’ll ever spend.
As S3’s copywriter, I’ve had some pretty challenging briefs during my time at the agency. None as tough as picking the five greatest copywriters, however.
We’ve scoured the the internet to bring you five of the ad industry’s best documentaries. Just in time for your weekend binge session, no less…
David Ogilvy famously said, “The consumer isn’t a moron.” And, if brands want to produce memorable creative with long-lasting value, then it’s time to stop treating them as such.
When it comes to learning more about the ad industry, modern technology is great. A good old-fashioned book, however, is greater still.