Jewellery brand, Clogau, has captured the hearts and imaginations of jewellery lovers from far and wide for 30 years, with every piece they create containing rare Welsh gold – something valuable to pass down the generations.
With this in mind, when tasked with coming up with a creative approach for the brand’s latest television campaign, we came to the conclusion that – as everybody spends more time within their four walls – they’re all contemplating and appreciating the precious gifts in their own lives.
S3’s Creative Planning Director, Sarah Mason, says, “We had to overcome the barrier of not being able to send the team out on shoots but somehow still manage to strike a chord with the times and remain true to what the Clogau brand stands for.
“As a result, we teamed up with Welsh photographer, Kate Stuart.”
Usually spending her time capturing weddings and family occasions, social distancing meant Kate was missing shooting those special moments in life. So, she got creative and gave herself something positive to focus on – photographing residents in Barry, South Wales through their windows while out on her daily exercise; providing couples and families a reflection of their lives during an historic time.
The ‘Through The Window’ project soon took off – children were encouraged to get into their favourite fancy dress costumes, while the adults could write notes to hold up at the window if they wanted to. Kate left it up to her subjects to decide how they wanted to communicate with the outside world.
On seeing her work, S3 and Clogau tasked Kate with shooting a montage of beautiful stills that prove, despite coronavirus, we’re living in a world where life is still going on behind every window.
Overlaid with a poem – written by S3’s Creative Copywriter, David Warfield – and voiced by a Welsh voiceover artist – the advert aims to show how, above all, now is the time to celebrate friends and family.
“We’re all reminded that the gift of love, will always mean more.”
An integrated campaign, the television advert will also be supported by Direct Mail, Social Media and eCRM.
Kate says, “I honestly believe that with the help of the local community, together we’ve created something beautiful and unique.”
“I’m certain that in years to come this collaboration will act as a time capsule to this part of history.”
- Creatives – Ben Horder & David Warfield
- Planning Director – Sarah Mason
- Director – Dan Veal
- Editor – Dan Veal
- Photographer – Kate Stuart
- Account Handlers – Ceri Forsdick & Bryony Fenton