The not-so-old saying goes: ‘Social media never sleeps.’ Well, if that is indeed the case, then social and creative would make pretty good bed mates, because the latter is another one of the advertising industry’s insomniacs, so to speak.
For every dedicated social media account manager that is up late replying to tweets for a client’s account, there will be an equally passionate creative mind working overtime, in both the literal and metaphorical sense.
Whereas social media account managers understand the importance of replying to consumers in a timely fashion, 24/7, creatives are driven by an altogether different motive.
Social media account managers understand that there is an around-the-clock, professional obligation that stops them from switching off. Creatives, on the other hand, have no choice in the matter. Why?
Because a creative mind never sleeps.
It cannot shut its eyes and chooses not to switch off because, quite frankly, it doesn’t want to. A creative mind comprises an ongoing curiosity and a thirst for new ideas that will never truly be quenched. Indeed, creatives know that the obligation to their craft extends further than the confines of the office walls.
To discuss ideas for any upcoming campaigns, contact with our award-winning creative team via email or on 02920 373 321. Don’t worry, we’re not cartoon drawings in real life; that’s just the work of our Conceptual Designer, Leanne. We can’t wait to get started on your next creative brief!
When everything (People, nature, architecture, art, language. Literally everything.) acts as inspiration and a potential seed for a fresh idea, switching off is nigh on impossible. Even when you sleep, your dreams are merely another portal for ideas.
The concept for a baker driving a horse and cart down a country lane for Pepperidge Farm’s bread commercial in 1956, for example, came to David Ogilvy in a dream. That an idea can present itself in my sleep is as surreal as it is incredible and inspiring. Every fresh idea, however, presents a potential problem.
Delving a little deeper, peeling another layer from the onion, you’ll find that the creative mind is riddled with doubt and insecurity. Beneath the confident exterior lies the ever-present worry that an idea won’t be good enough, whether that be through the eyes of a client or colleague.
If the creative is not deemed good enough, then the whole process starts again, potentially holding up other departments within the agency. And in that sense, the creative mind is a truly terrifying place to be.
The key to overcoming this is to try and detach yourself from the idea. After all, it’s just an idea. It’s not a reflection of the individual and, as such, there’s no need to take criticism personally. But criticism and feedback only make us better at what we do and, that said, it’s a small price to pay for being able to do what we love for a living.
Simply put, it’s a small price to pay when the world and the life within it becomes a liberating playground for ideas.