As a national account manager here at S3 Advertising, no two days are ever the same. And, quite frankly, I wouldn’t have it any other way!
Even though variety is indeed the spice of life here at S3, I want to give you an insight into what a typical day might look like on the client side of a bold, award-winning, 360° 21st century advertising agency like no other…
8:30am: My day starts at 8:30am when I’ll speak to media owners regarding various campaigns I’m currently running for clients, as well as industry news and movement. With client satisfaction and putting people at the very core of #TeamS3’s ethos, I’m all about building great relationships with media owners and, as such, constant communication is key.
9:00am: Most people like to clear their emails first thing when they get into the office, but I make a habit of replying to mine the previous night, as well as throughout the day. That gives me a clean slate to start the day by catching up with my team, talking about the status and next steps for various campaigns.
9:45am: S3’s CEO, Matt, will pull all account managers into the S3 amphitheatre to discuss what’s on everyone’s plate for the day ahead. This is a really important part of the daily routine at S3; being able to feed off the team’s various successes is extremely motivational in spurring each other on.
10:15am: It’s time to pick up the phone and start speaking to clients. Clients are the lifeblood of our business so I speak to them every day, without fail; not because I have to, but because I want to. Whether it’s discussing artwork, campaign planning or just having an informal catch up, I make it my mission to ensure clients know that I am there for them 24/7.
11:30am: I use this time before lunch to bring relevant departments together to talk through any new briefs. Once we’ve established everyone’s responsibility on these new projects, we’ll then go through briefs we are currently working on. A collaborative approach is integral to answering any given brief in as bold and efficient a manner as possible.
12:30pm: Lunch is spent at the communal kitchen area which, I must admit, is my favourite area of The Lion’s Den; it’s such a nice way for #TeamS3 to have a laugh, bringing everyone together over food before the afternoon ahead.
1:00pm: The afternoon is all about getting out of the office and spending time with clients face-to-face, whether it’s to discuss campaign planning or post-campaign analysis. There’s a reason as to why we’ve been ranked #1 for client satisfaction by The Drum two years running; because of these little touches. I understand that every one of my clients is different and, as such, there really are no shortcuts to building these relationships.
4:00pm: Having spent the afternoon with clients, it’s back to the office for a catch-up with the media team. More often than not, they would have been working on pulling together presentations during my time out of the office. It’s up to me and S3’s Client Account Director, therefore, to ensure every little detail is perfect before sending it off to the client.
7:00pm: I understand that advertising is a 24/7 industry. However, I can genuinely say that I love my clients and as a result, I won’t leave the office or sleep at night until I know they’re 100% happy. After all, client satisfaction leads to job satisfaction; it’s as simple as that.