You wake up at 6:30am and your radio alarm clock goes off. Your favourite station Heart FM starts to play allowing you to gradually wake up. You wake the children and go to the kitchen to make breakfast while the kids brush their teeth; you pack their lunches before getting into the car, while in the car, you again listen to Heart FM.
You arrive at work at 9am and check Gmail. While your computer loads up, you look at photos from the weekend on Facebook. You have a Starbucks at 11am and send a text to a friend.
You break for lunch at 12:30pm, leave the office and go out to grab a salad box from Pret. You go online check LinkedIn, Facebook, Twitter, your bank balance and have a look at Expedia for the holiday of your dreams.
You leave work at 5pm, pick-up the kids and listen to their Apple iPod in the car on the way home. Once home you catch-up with the kids on their day in school whilst they have a drink. In the kitchen, you put on BBC Radio 1 and start to prepare dinner for you and your partner.
At 7pm you all sit-down and watch Coronation Street together before putting the kids to bed at 9pm. You go to bed at 10:30pm, flick through Cosmo and read the next chapter of One Day before having a final scan through Facebook and Twitter.
This is your Monday, however, this our everyday! Our audience insight team is the best in the business and every client brief across all our service departments begins with the consumer journey.
Our data and planning specialists analyse the trends and keep asking the questions, ‘Why?’, ‘How?’ and ‘Why would anyone care?’.
Telmar, Touchpoints, Experian and MediaTel coupled with our single best asset; our people!
In an era when business cases and justification are required by our clients weekly, working this way ensures we disrupt their target audience at the right times of the day and the right number of times.
But don’t just take our word for it; we are ranked #1 in the UK for Advertising, Media Buying, Creativity and Innovation and Online Media Buying and have been ranked #1 in the UK for client satisfaction three years running.
Just speak to any of our clients and ask them how we’ve disrupted their audiences to make them even more successful.