“I think CGI has the potential to equal or even surpass what the human hand can do.”
– Hayao Miyazaki.
CGI: BRINGING 2D IDEAS TO LIFE FOR A 3D WORLD.
As an agency, what makes us unique is our unwavering respect for advertising’s past. But what sets us apart is our unwavering enthusiasm for its future.
And that’s no more evident than with the addition of a dedicated CGI (computer-generated imagery) department to our integrated offering. Because, in an ever-changing industry with increasingly modern
demands, no format has the ability to bring 2D ideas to life for a 3D world quite like CGI.
Using a suite of creative products – including Adobe Photoshop, Illustrator, After Effects, Premier Pro and MAXON Cinema 4D – our in-house CGI / VFX specialists are able to bring clients’ briefs to life in a truly modern, eye-catching manner.
From motion vectors to motion graphics, compositing to 3D modelling, particle to
logo animations; the very nature of CGI calls for unrivalled attention to detail, often to extremely tight deadlines.
Thankfully, due to their genuine passion for and commitment to their craft, our in-house experts are able to hit these deadlines time and time again, whilst maintaining the very highest levels of attention to detail.
From John Lewis to Compare the Market; O2 to Three; Guinness to Coke: CGI is so widely used by big brands because it equates to big business.
Because it allows brands true creative freedom, giving them the ability to bring artistic visions and ideas to life – ones that simply wouldn’t be possible to produce physically. And, as a result, the ability to emotionally connect with and excite audiences dramatically increases.
Likewise, CGI is versatile, agile and responsive to our clients’ needs. Take a big budget, 30-second TV spot production, for example. Using real people, places and
environments leaves no room for human error: if a client isn’t entirely happy with the way something looks or feels, then it might be a case of going back to the drawing board and having to reshoot. Which, in an industry where ROI is king, can prove extremely costly.
Replace the people, places and environments with hyperrealistic, computer-generated imagery, however, and changes can be made quickly, easily and efficiently, keeping costs down as a result.
Which is why, if you’re looking to align yourself with some of the world’s biggest, most forward-thinking brands, then CGI isn’t just the best choice.
It’s the only choice