Innovation is a new idea, a more effective idea, a new device or a new process. Innovation can be viewed as the application of better solutions that meet new requirements.
The term innovation can be defined as something original and more effective and, as a result, new, that “breaks into” the market or society”.
Only 18% of marketing directors consider their approach efficient. There is a revolution for brands having invested heavily in cross-channels over recent years. Today, brands have to regain control on consumption paths and their relationship with customers.
Agencies must now invest in innovation. The industry has to move fast to provide experience and to find new and better ways of solving problems.
S3 Advertising has been driven by an unwavering ambition since its inception. We are continuously seeking to develop and progress in order to avoid stagnation and never to be confronted with the threat of extinction. S3 Advertising is open minded, innovative, creative and limitless.
We dare to propose new medias and creative solutions to our clients; we turn things around quickly and are not afraid to take risks.
As part of our latest campaign for Mr. Tom, in order to stand out from the fierce competition in the confectionery industry and to create a social buzz, S3 Advertising deployed a dynamic campaign on JCDecaux’s 40-metre-long digital screen – Motion@Waterloo – seen by 2.2 million people each week.
Incorporating the moustache of famously flamboyant artist Salvador Dali we asked the public to tweet images to #ShowUsYoureNuts. The best was posted for all to see on Motion@Waterloo. The campaign also featured an experiential element on July 18th whereby commuters had their craziest photos taken in a booth and received a free peanut bar. 40 million people interacted with Mr. Tom during the overall campaign.
With great intelligence and an innovative strategy, S3 draws its strength from its ability to reflect, to understand quickly and to propose solutions relevant to the specific requirements of its clients. Perpetually in motion, S3 does not stop at what it is or what it knows.
Always in search of new knowledge, we undertake everything we do with a high degree of excellence and provide convincing and justified results. S3 Advertising, more than just an idea.
“Die Slowly. The one who becomes a slave of habit. Repeating every day the same paths. One that never changes mark. Do not risk to change the colour of her clothes. Or never talk to a stranger. Live now! Risk yourself today! Act immediately! Do not let yourself die slowly! Do not deprive yourself to be happy!”
– Pablo Neruda