Ever heard the one about the advertising agency that advertised itself? Probably not, because, as the great Dave Dye recently posted on his even greater blog, STUFF FROM THE LOFT: “When was the last time I saw an agency advertising itself? I couldn’t think of one.”
“It’s a shame, because as well as helping clients get a sense of an agency, house ads were a great way for people like me to get a snapshot of the culture within the agency.” And, as usual, Dye is right on the money.
The reason we don’t shy away from doing house ads here at S3, is because they do indeed provide the perfect platform for clients to get a sense of who we are, as well as the agency’s culture and creative style.
It doesn’t matter whether it’s a roundabout sign, bus, billboard or print ad: our house ads get people talking. And, last time we checked, that’s what advertising is all about, right?
Yes, some people think it’s odd that we do it but, just like any modern brand worth its salt, we know that, in order to stay ahead of the competition, you’ve got to speculate to accumulate.
And if we put this much effort into advertising our brand, imagine how much we’ll put into advertising yours.