As an agency, we’re often asked what advice we give to advertising students. Creatively, the best bit of advice we can offer is one that’s insightful, invaluable and really enjoyable.
Get yourself a yearly subscription to Lürzer’s Archive: from print to outdoor, Brazil to Bulgaria, it is the magazine for showcasing the best campaigns from around the world.
Make it the first thing you buy with your next student loan.
Look down the back of the sofa for spare change.
Sacrifice a couple of nights out on the town.
Better still, put it on your birthday or Christmas list, so somebody else pays for it instead.
Point being, if you’re looking for page after page of pure, unadulterated creative inspiration, it’s the best £78.74 you’ll ever spend. A bi-monthly bible for creativity, that price gets you six issues delivered to your door every year.
And, just as people ask us for advice, they also ask where our creative ideas come from. Part of the answer, I believe, comes from our ongoing hunger for consuming ads, ideas and creative styles from around the world.
It doesn’t matter whether it’s a technically brilliant modern-day ad, or one line of clever copy from the 80s; what matters is the more ideas you’re exposed to, the better yours will become.
In that sense, Lürzer’s Archive magazine helps us more than any other creative resource on the market.
And, if you’re serious about pursuing a career in advertising, you’ll let it help you, too.