In the data-driven digital world in which we live, what if outdoor advertising allowed you to leverage your own internal data and customer insights to target individual, product specific ads to your individual customers but on scale?
The result would automatically increase your sales and therefore profits. Let’s take it a step further: imagine you could target individual ads relating to the exact products your previous store visitors engaged with, but did not purchase, then advertise these ads across all outdoor media at the exact moment they walked past it, in all locations between your store and that customer’s house.
Once inside their house, you could then play the same product specific ads on their TV. This would certainly capture their attention, as well as eliminate wasted ad spend, allowing you to maximise your opportunities to invest the remainder of your budget to generate new sales with a new audience.
It sounds like a pipe dream but if you currently have a website, you could already achieve this, at a fraction of the cost, via online digital advertising and more specifically a remarketing campaign. If you have a website, you can run what is called a remarketing campaign.
Such a campaign would allow you to target ads relating to the individual products/services that individual visitors viewed but did not purchase from your website. Those ads will then ‘follow’ that customer on YouTube, all websites and social media platforms that they visit within a defined location, time of day and time period.
Remarketing campaigns can also target ads relating to new product lines or complementary products your customers have previously purchased from you, therefore creating upselling / cross-selling opportunities for your business.
In key competitive seasons, remarketing campaigns can be a powerful tool to gain an advantage over your competitors, reminding your previous customer of the value you can provide.
The possibilities are endless, and the best part of this is that you only pay when someone clicks on your ad. If someone sees your ad, recognises it, engages with the message but doesn’t click, you pay nothing. It really is that simple. A remarketing campaign has a higher probability of increasing your sales because you are advertising to an audience that has already interacted with you.
So whilst waiting for outdoor advertising to create a revolution in the way it targets your audience, you should definitely be leveraging the power of remarketing campaigns. They can provide you with endless opportunities to engage and re-engage with your audience thus increasing your sales, profits and ROI.
Get in contact with us today by ringing 02920 373 241 or clicking HERE, and let us show you the power of remarketing for your next campaign.