Flying the flag for Airbus’s newest plane
When Airbus Defence and Space approached us to help them launch a new plane, we were pretty excited.
It’s not every day you get to work on a project this big – and when we say big, we mean physically big. The Airbus A400M is the newest, most advanced airlifter available. It’s so big it can fit a whole helicopter in the back of it. It’s also a Hollywood star, having appeared (literally) alongside Tom Cruise as he hung from the outside of it in Mission: Impossible – Rogue Nation.
Airbus tasked us with the project, based around a global photography competition – the competition itself designed to amplify A400M excitement, both with the general public and its military personnel target market.
They wanted the competition to launch from its own standalone website, at the beginning of the Paris Air Show, which meant we had four weeks to conceptualise, design, build, test and launch it. We promised Airbus we would do right by them, and we have.
The site was launched perfectly, having been signed off by multiple internal Airbus stakeholders based throughout Europe, with everyone incredibly happy with it.
We also created a raft of content for their social media channels – Twitter: https://twitter.com/AirbusDefence and Instagram: https://www.instagram.com/airbus_ds/ – to run throughout the duration of the competition. We even encouraged them to use their first ever emoji!
You can check out the competition here: https://www.a400m-photocompetition.com
What do our clients say
S3 Advertising have been so easy to work with and nothing is too much trouble. Within a few short months they already feel part of our team! Their in-depth knowledge of digital and the ability to understand, optimise and produce high quality campaigns and reports are particularly impressive.University of South Wales
If your company needs an agency that understands the client brief, is chock-full of very smart people, who are brimming over with ideas and enthusiasm, then S3 is the place to go. Highly recommended.Simbec Research Ltd.
S3 are a joy to work with. We have confidence that our campaigns are safe in the hands of their industry experts and that they will deliver on their promises. We meet regularly with Becky and the account management and social media teams and are seeing real, tangible results. We look forward to working with them in the future.Street Games Wales
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We’ve been working with the fabulous team at S3 for the past six months to grow and promote our online presence through SEO and multiple Google AdWords campaigns. Matt and Adam, our digital gurus, are faultless. Constantly shaping and developing our campaign on a daily basis to achieve fantastic results. We love a visit to The Lion’s Den for in-depth updates and reviews on our account and look forward to many more campaigns and projects with the S3 team.Spectrum Collections