How saying yes to the dress helped Bounce disrupt London Fashion Week
As official healthy snack supplier of London Fashion Week, Bounce Energy wanted to activate this sponsorship with a big, bright and bold idea that would help ensure the brand’s presence across the Fashion Week stages, backstages and events.
Bounce’s marketing gurus called upon the expertise of S3’s creative department to concept and execute an idea, one that would provide beautiful content for social, web and the advertising screens at LFW itself.
The solution to Bounce’s brief?
Create a traffic-stopping dress made entirely out of Bounce packaging, naturally.
We worked with a costume designer closely, approving sketches and liaising with them to ensure the creation truly represented the brand, being fun, colourful and eye-catching.
Having captured footage of the dress on a model in a professional studio shoot, we then used the photographs and video footage to create engaging, eye-catching content that would be used in the lead up to and during LFW.
From teaser videos to a nine-photo Instagram grid layout, we promoted this specialised content with a phased PPC campaign, aimed at delivering Bounce to both new and existing audiences. Using influencer partnerships, we also worked with Made in Chelsea star, Tiff Watson, and fitness / lifestyle blogger, Livvy Tom, to ensure Bounce’s LFW presence was catapulted even wider.
On the day of the dress’ launch, we were lucky enough to combine all of the above tactics with an incredible, organic reaction from the press and attendees.
People flocked to take photos, including the paparazzi, with all eyes on the brand’s dress. Bounce’s presence was known at LFW due to the sponsorship, but this helped cement the status of a fashion-a-ball brand with a real presence.
The numbers spoke for themselves, with the campaign reaching 97,497 people on social media alone, as well as coverage in various fashion magazines and websites. Proving, once again, our ability to work with a client to produce work that didn’t merely follow a trend, rather set a new one for other brands to follow.
What do our clients say
S3 Advertising have been so easy to work with and nothing is too much trouble. Within a few short months they already feel part of our team! Their in-depth knowledge of digital and the ability to understand, optimise and produce high quality campaigns and reports are particularly impressive.University of South Wales
If your company needs an agency that understands the client brief, is chock-full of very smart people, who are brimming over with ideas and enthusiasm, then S3 is the place to go. Highly recommended.Simbec Research Ltd.
S3 are a joy to work with. We have confidence that our campaigns are safe in the hands of their industry experts and that they will deliver on their promises. We meet regularly with Becky and the account management and social media teams and are seeing real, tangible results. We look forward to working with them in the future.Street Games Wales
Andrew Morris, Head of Fundraising – “Superb agency to work with, very professional, exceptionally creative and great results. Highly recommended.”Velindre
We’ve been working with the fabulous team at S3 for the past six months to grow and promote our online presence through SEO and multiple Google AdWords campaigns. Matt and Adam, our digital gurus, are faultless. Constantly shaping and developing our campaign on a daily basis to achieve fantastic results. We love a visit to The Lion’s Den for in-depth updates and reviews on our account and look forward to many more campaigns and projects with the S3 team.Spectrum Collections