Bringing the Brecon Beacons to Life
Brecon Carreg needed a concept that would work across a range of formats and media – one that would have longevity and strength, but also that would reflect the majesty of the Brecon Beacons itself. And who better to represent a brand from the heart of Wales than an agency in the heart of Wales?
For the website, our design team wanted to create a place that would give the user a feeling of actually being in the Beacons, leaning on the fact that a web visitor will stay on a site for around 35 per cent longer if the first thing they see is large scale images or video.
Removing the need for visitors to navigate the site in order to find out more about the brand, we utilised bespoke video – including drone footage – to tell the story. That, combined with beautiful imagery and a sleek, modern, easy-to-navigate site, made the new design a hit with both client and visitor alike.
Our creative team also took the concept and imagery to create a bold, beautiful ad campaign to work across several formats including street liners, 48 sheets, 6 Sheets, digital 6 sheets and in-store promotional POS.
With content this visual and powerful, we wanted to make it work across social media, too. Brecon Carreg has always aimed to encourage and inspire people of all ages and abilities to increase their physical activity, particularly with running. Not only is it a great way to get fit and healthy, it’s also a way of experiencing great landscapes, such as the Beacons. Together we created Team Brecon Carreg, encouraging people to take part in races of their choosing. The S3 Advertising social media team then followed the progress, encouraging people to engage with us and each other using the hashtag #TeamBreconCarreg.
Target: 100K impressions on #TeamBreconCarreg hashtag
Outcome: S3 Advertising achieved 376,556
Target: at least 25 consumer posts using #TeamBreconCarreg
Outcome: S3 Advertising achieved 98
Target: Achieve 200 Retweets on #TeamBreconCarreg content
Outcome: S3 Advertising achieved 282
Target: reach 1,000 users organically via Facebook
Outcome: S3 Advertising achieved 33,774
Target: 50 likes on #TeamBreconCarreg posts via Facebook
Outcome: S3 Advertising achieved 430
Target: 20 link clicks to Brecon Carreg website
Outcome: S3 Advertising achieved 517
For more information on this truly disruptive campaign, please email S3’s CEO, Matt Jones: firstname.lastname@example.org
What do our clients say
S3 Advertising have been so easy to work with and nothing is too much trouble. Within a few short months they already feel part of our team! Their in-depth knowledge of digital and the ability to understand, optimise and produce high quality campaigns and reports are particularly impressive.University of South Wales
If your company needs an agency that understands the client brief, is chock-full of very smart people, who are brimming over with ideas and enthusiasm, then S3 is the place to go. Highly recommended.Simbec Research Ltd.
S3 are a joy to work with. We have confidence that our campaigns are safe in the hands of their industry experts and that they will deliver on their promises. We meet regularly with Becky and the account management and social media teams and are seeing real, tangible results. We look forward to working with them in the future.Street Games Wales
Andrew Morris, Head of Fundraising – “Superb agency to work with, very professional, exceptionally creative and great results. Highly recommended.”Velindre
We’ve been working with the fabulous team at S3 for the past six months to grow and promote our online presence through SEO and multiple Google AdWords campaigns. Matt and Adam, our digital gurus, are faultless. Constantly shaping and developing our campaign on a daily basis to achieve fantastic results. We love a visit to The Lion’s Den for in-depth updates and reviews on our account and look forward to many more campaigns and projects with the S3 team.Spectrum Collections