Taking a Gamble on Bold Design
Castle Bingo, home to the biggest bingo jackpot in the world, wanted to improve their online presence and tasked our award-winning web design team with the challenge of overhauling their existing site, and with creating a new online gaming site. Both sites needed to be uniform in appearance and usability, to maintain brand consistency.
Their existing site was dated, clunky and difficult to navigate – the opposite of what a website should be. Beauty may be in the eye of the beholder, but when it comes to websites, they’re judged by their users, not by the website owners or creators.
Our team’s goal was to make the experience a pleasurable, smooth and exciting one, devoid of confusing navigation or clunky copy chunks. Instead we focused on sleek, smooth design, compelling photography and clear calls to action.
Creating a website is a collaborative process, and we liaised with the client at every step of the way, ensuring they were happy with the direction in which we were progressing. Which they were. From immersing ourselves in the brand at the moodboard stage we could gauge the client’s visual proclivities, and moved on into wireframing and photography. The client’s ambitions for the brand were quickly realised through our bold and beautiful approach.
Both sites now have the same look and feel, reinforcing the brand identity, maintaining brand consistency and ensuring that users of one site are instantly aware of how to use the other.
The new online gaming site encourages customer interaction by pushing users to sign-up to Castle’s new third party gaming platform. The primary site has a prominent ‘Play Online’ link in the navigation of every page, as well as a clear call to action on the homepage, linking through to the new online gaming space.
The client is thrilled with the design, and its efficacy. As a result of this piece of work, at S3 we look forward to continuing our relationship with Castle Bingo on a long-term basis.
For more information on our capabilities as a 360° agency, please email S3’s CEO, Matt Jones: firstname.lastname@example.org
What do our clients say
S3 Advertising have been so easy to work with and nothing is too much trouble. Within a few short months they already feel part of our team! Their in-depth knowledge of digital and the ability to understand, optimise and produce high quality campaigns and reports are particularly impressive.University of South Wales
If your company needs an agency that understands the client brief, is chock-full of very smart people, who are brimming over with ideas and enthusiasm, then S3 is the place to go. Highly recommended.Simbec Research Ltd.
S3 are a joy to work with. We have confidence that our campaigns are safe in the hands of their industry experts and that they will deliver on their promises. We meet regularly with Becky and the account management and social media teams and are seeing real, tangible results. We look forward to working with them in the future.Street Games Wales
Andrew Morris, Head of Fundraising – “Superb agency to work with, very professional, exceptionally creative and great results. Highly recommended.”Velindre
We’ve been working with the fabulous team at S3 for the past six months to grow and promote our online presence through SEO and multiple Google AdWords campaigns. Matt and Adam, our digital gurus, are faultless. Constantly shaping and developing our campaign on a daily basis to achieve fantastic results. We love a visit to The Lion’s Den for in-depth updates and reviews on our account and look forward to many more campaigns and projects with the S3 team.Spectrum Collections