Driving customers to the home of feel good car buying

In 2018, MotoNovo Finance approached S3 in need of a Cardiff digital marketing agency to support the launch of their new platform, findandfundmycar.com – ‘the home of feel good car buying’ – an online used car sales aggregator where users can find and finance used cars, all in one place.

With sales leads for dealers across the country generated via the online platform itself, digital marketing was a critical part of the brand’s advertising infrastructure. Findandfundmycar.com required an agency that could deliver hard business results, at the right cost.

Our team of digital specialists partnered with MotoNovo’s product teams to extensively research and plan a campaign that would combine a heavy PPC (pay-per-click) campaign with SEO tactics to drive traffic and ultimately vehicle and finance sales.

Preparing for Success

During the strategic planning process we examined competitors, conducted detailed keyword research and supported the team in plotting comprehensive KPIs and objectives across all levels of the campaign.

We set up tracking across the website conversion journey and planned digital risk strategies – from KPI alert dashboards to PR crisis communications plans – in preparation for their introduction.

With a significant digital budget findandfundmycar.com’s PPC campaign now operates successfully on a huge scale, thanks to diligent monitoring and optimising from our specialists across search and display.

S3 also led findandfundmycar.com’s first venture into brand PPC advertising across Facebook, Instagram and YouTube – elevating its debut dogs-in-cars TV advert as a cost effective complement and alternative media format to TV.

Managing Mammoth Budgets

S3 shift the dials of the campaigns day in and day out to ensure performance is delivering against set CPA (cost per acquisition) targets. By monitoring the account in this manner we’re able to provide crucial business insights and heavily track channel usage, enabling a transparent and detailed service.

Our senior team also provides the MotoNovo team with strategic planning advice across all areas of the marketing campaign – from website to creative. Recommendations around PPC-specific landing pages, streamlining of the conversion journey and diversification of content have all helped the platform deliver concrete results.

While a move to position-based attribution modelling (whereby we measure all adverts that have played a role in a consumer’s path to purchase) have empowered findandfundmycar.com with analysis that feeds into even their offline advertising strategies.

Overall, this campaign is a testament to the power S3’s digital advertising agency services can bring to clients with an online point of sale.

Highlight Results:

– Delivered substantial sales leads for client within target cost per lead

– Have decreased the overall cost per sales lead by 47% over course of campaign

– Delivered 80m+ brand impressions

– Over 2m+ visitors driven to website

– YouTube TrueView campaigns have boosted brand recall by 39%

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