How S3 Helped the FAW Make Wales #TOGETHERSTRONGER
The beautiful game. The universal language. Football.
Call it what you will, there’s no denying its power in bringing nations together, creating pride, joy and unity as 11 individuals bear their country’s colours and crest. Wanting to use outdoor advertising to instil pride and passion behind the Welsh football team, Wales’ football governing body, the FAW, approached us prior to the 2016 European Championships.
Working alongside the FAW, we wanted to push the boundaries, establishing the biggest, most disruptive media formats that would reach people in city centres, engaging them while also creating traction on social media and in the press.
Which is why, on the beautiful, sunny morning of June 9th, 2016, we erected a giant Wales shirt within the Alliance Ring structure outside Cardiff Library.
By the time the shirt had been installed at 9am, people were already talking, with 136,000 impressions, 700 clicks and 300 retweets on Twitter alone.
Not wanting to limit our client’s reach to Cardiff only, we also secured permission to wrap Swansea’s LC building with fixtures.
Truly unique, bold advertising centrepieces for our client that got a nation talking, catapulting the Welsh national football team to the forefront of the country’s psyche.
For more information on this truly disruptive campaign, please email S3’s Managing Director, Mike Webb: firstname.lastname@example.org
What do our clients say
S3 Advertising have been so easy to work with and nothing is too much trouble. Within a few short months they already feel part of our team! Their in-depth knowledge of digital and the ability to understand, optimise and produce high quality campaigns and reports are particularly impressive.University of South Wales
If your company needs an agency that understands the client brief, is chock-full of very smart people, who are brimming over with ideas and enthusiasm, then S3 is the place to go. Highly recommended.Simbec Research Ltd.
S3 are a joy to work with. We have confidence that our campaigns are safe in the hands of their industry experts and that they will deliver on their promises. We meet regularly with Becky and the account management and social media teams and are seeing real, tangible results. We look forward to working with them in the future.Street Games Wales
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We’ve been working with the fabulous team at S3 for the past six months to grow and promote our online presence through SEO and multiple Google AdWords campaigns. Matt and Adam, our digital gurus, are faultless. Constantly shaping and developing our campaign on a daily basis to achieve fantastic results. We love a visit to The Lion’s Den for in-depth updates and reviews on our account and look forward to many more campaigns and projects with the S3 team.Spectrum Collections