‘Here For You’ Helps the NFU Hear Farmers’ Voices
As an agency, our clients typically ask us to plan campaigns that target those located in urban areas; the densely populated city areas helping to ensure high frequency and reach.
What do you do when you need to specifically reach audiences located in rural areas of the UK, however? That was the problem faced by the National Farmers Union Cymru, whose audience comprised a farming community located in more sparsely populated, countryside regions.
A challenging brief that sought to drive new membership, increase awareness and strengthen the emotional bond with existing members, S3 planned media that corresponded with the geographical locations and lifestyles of farmers.
By researching the habits of our target audience, we profiled and designed integrated media solutions that would impact farmers at an intimate level.
To help NFU Cymru strengthen its bond with existing members, our emotive, farmer-focused creative – TV, radio and press – played an integral part in the campaign.
Using real farmers in authentic situations, we devised an emotive strapline (The NFU. We’re here for you.), resulting in creative that reassured them they were the ultimate focus.
Creative that has, ultimately, helped NFU Cymru connect with the farming community and maintain its strong membership.
What do our clients say
S3 Advertising have been so easy to work with and nothing is too much trouble. Within a few short months they already feel part of our team! Their in-depth knowledge of digital and the ability to understand, optimise and produce high quality campaigns and reports are particularly impressive.University of South Wales
If your company needs an agency that understands the client brief, is chock-full of very smart people, who are brimming over with ideas and enthusiasm, then S3 is the place to go. Highly recommended.Simbec Research Ltd.
S3 are a joy to work with. We have confidence that our campaigns are safe in the hands of their industry experts and that they will deliver on their promises. We meet regularly with Becky and the account management and social media teams and are seeing real, tangible results. We look forward to working with them in the future.Street Games Wales
Andrew Morris, Head of Fundraising – “Superb agency to work with, very professional, exceptionally creative and great results. Highly recommended.”Velindre
We’ve been working with the fabulous team at S3 for the past six months to grow and promote our online presence through SEO and multiple Google AdWords campaigns. Matt and Adam, our digital gurus, are faultless. Constantly shaping and developing our campaign on a daily basis to achieve fantastic results. We love a visit to The Lion’s Den for in-depth updates and reviews on our account and look forward to many more campaigns and projects with the S3 team.Spectrum Collections