It’s fair to say that 2016 has been a real breakthrough year for 360° and virtual reality in advertising and, as such, S3’s award-winning film crew have been a busy bunch.
From Virgin’s V Festival to the University of South Wales, we’ve enjoyed a plethora of high-profile brands using us for their 360° needs this year. Why? Well, our ability to create award-winning, state-of-the-art video campaigns aside, it’s clear to see that brands are now recognising the importance of 360° and VR in providing audiences with new experiences.
Whether it’s sporting events or music festivals; the great outdoors or office tours; virtual reality gives audiences an interactive viewing experience like no other, fully immersing them in a multitude environments. The only limit is an audience’s imagination, meaning that brands can be really creative with the way in which they use this format to tell their stories.
Innovation in advertising is all well and good, however, innovation without results is all but redundant. Thankfully, 360° and VR doesn’t fall into that category: 360° content enjoys x3 better dwell time than standard video, as well as being compatible with social media platforms such as Facebook and YouTube.
It’s a great all-rounder that is only going to grow in stature and, as such, we believe will become even more of a staple within the advertising industry.
So how do we bring your brand’s story to life with 360° / VR content? With the help of seven GoPro HERO4 cameras stitched together, all of which allow us to capture content in full 4K glory, that’s how. Combine that with the use of the Adobe Creative Cloud suite and Red Giant packages, we are able to clearly represent our clients’ styles to give their consumers the best possible experience.
Our clients understand that, by 2019, 90% of all Internet traffic will be video-based. Like them, isn’t it time you future-proofed your business with 360° video as well?
So what are you waiting for? Click HERE to get in contact with our video team immediately.