On June 22nd, 2014, Owen Williams’ life changed forever. Little did the Cardiff Blues and Wales centre know at the time, however, that this day would also change the lives of an entire nation and rugby community.
Like so many great athletes, Owen’s career was cut short doing what he loved and did best; representing his team on the big stage. Playing for the Blues at the World Cup 10s in Singapore, Owen suffered damage to his cervical vertebrae and spinal cord, the extent of which sees him still in recovery two years on.
Using the hashtag #staystrongforows, Owen has galvanised the worldwide rugby fraternity and united the Welsh people, S3 Advertising included.
If ever a person knows what it takes to BE BOLD, it’s Owen; a fearless, courageous, brave lion in every sense of the word, Owen’s strength and determination inspires us to better things as an agency. Which is why we’re extremely proud to announce that we are jersey sponsors for an upcoming charity cycle to raise money for Owen’s ongoing recovery.
The ride will see Capital FM breakfast radio DJ, Matt Lissak, cycle from Cardiff to Amsterdam between June 5th – 9th. With a £2,000 donation target, the money raised by Matt’s bike ride will go towards ensuring Owen’s future care. At the time of writing, we’re already half way to achieving the magic number.
“Owen’s story touched me to the point of really wanting to get involved and help him out. We’d all like to think that if we were ever in such an awful situation, people around us would also rally around to help. So, for the second year, I’m hopping on the saddle! Being such a big force in the advertising and creative world, it’s absolutely fantastic to have the support of S3. Thank you!”
– Matt Lissack, DJ at Capital FM
Get behind this great campaign by clicking on Matt’s official JustGiving page, donating whatever you can to Owen’s cause. We’ll see you at the finish line…