This course has been designed to give new and intermediate Google Analytics users – or anyone using the tool on a daily basis – the opportunity to gain practical knowledge of the tool.


You will be introduced to some of the fundamentals of web analytics, the Google Analytics interface and the key reports. We will then take a deeper look at the most useful elements for you and your business, including custom reporting, and give you valuable hints and tips based on our extensive industry experience.

Following the course you will have gained solid, valuable Google Analytics skills that will help your business achieve more and go further.

What you will learn

  • Introduction to Google Analytics tags
  • Key components of web analytics
  • Why choose Google Analytics?
  • Content report metrics
  • Conversion reports
  • Dimensions
  • Interpreting the data
  • Objectives
  • Custom alerts
  • Choosing metrics
  • Primary & Secondary dimensions
  • Setting up Google Analytics
  • Search & advanced search
  • Profile filters
  • Filtering reports
  • Setting up goals
  • Delivering the data
  • Event tracking
  • Adding users
  • Engagement goals
  • Dashboard
  • Commerce tracking
  • Sharing reports
  • GA metrics
  • Limitations of GA
  • Standard reporting interface
  • Tagging
  • Troubleshooting
  • Traffic sources
  • Universal analytics


  • Duration: 3-4 hours
  • 12 people max. per session


£300 per person

20% off Students discount*

*Student card / number will be requested

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