With just a few sleeps left until Christmas, we’re letting you open a few presents early. Five of them, in fact, as we continue our countdown of 2017’s best ads.
And, as you’ll see from the quality of our top five, it’s been a really great year for the industry from a creative point of view. Which is why, all we want for Christmas, is much of the same next year…
#5 – TK Maxx, Why Would Anybody Shop at TK Maxx?
#4 – Samsung, Do What You Can’t
#3 – Netflix, Stranger Things
— S3 Advertising (@S3Advertising) November 9, 2017
#2 – Guinness, Compton Cowboys
#1 – Audi, Clowns
What can be said about this ad that hasn’t been already said? Even by Audi’s consistently brilliant standards, ‘Clowns’ really does stand out as a masterpiece. It’s surreal without being over the top. It’s beautiful without being pretentious. It’s product-focused without being salesy. It’s as close as you’re going to get to perfection, and it’s S3’s Ad of the Year, 2017.