As S3’s Creative Director, I know that fully-integrated modern advertising is hard work. You can’t argue with that. It’s hard to get right and it’s no accident that we’re a full-service agency.
We are very deliberately one. The better you understand and control all the moving parts of a fully-integrated campaign, the better the results. Simple. Yet while the core idea is single-minded, the execution is incredibly multi-layered.
But for our strategy team, being able to cross a room to talk to the media planners & buyers, or the digital team, or the photographers, or designers… this not only cuts down on meeting time, but it also helps to create a deeper understanding of an entire campaign, too.
The stronger the strategy, the better it works. That’s why we can’t buy people in, but rather find a personality that ‘gets it’ and then we shape them, so that all of our team understand what we do. And what we do is to bring creativity, technology and data together, time and time again, for all of our clients.
We do modern media magic. We meticulously craft a strategy with an overarching theme from which every strand of a campaign works. From there comes the targeted creative content that inhabits a brand’s values and aspirations. Creative that works across specific media platforms to reach the right people at the right moment and touchpoints in time.
This is what we sell, and it’s elusive to most people because it’s so hard to understand, and even harder to execute precisely: on time, on budget, on demand.
And it’s because of our understanding that we invariably end up working with a brand in all areas of their business – we execute fully-integrated campaigns, but we also become fully-integrated collaborators, too.
On the surface, yes, we’re an advertising and creative agency. But underneath we’re a hugely complex, fast-paced, fully-integrated offering that works in tandem with each and every client to achieve its very specific goals.
As I said at the front, fully-integrated modern advertising is hard work. But through a solid strategy at the core of each foundation, we strive every minute of every day to make that hard work utterly worthwhile for our clients.
Because our hard work makes their hard work even better.