As far as introductions to the advertising industry go, I really couldn’t have asked for a better one than the one I’ve had during my first two months at S3.
My time at the agency actually started in the same fashion as so many others: at The S3 Academy.
Despite studying Media, Journalism & Culture at university, I ended up taking a real shining to media planning and buying during my two-week internship.
And, having done enough to impress with our response to the academy brief, I was offered my dream job as a media planner and buyer. So, what have I been up to in July?
Well, having settled into the role in June, the past month has seen me really get stuck into it. This has been no more evident than in helping to plan an upcoming integrated campaign for our client, Development Bank of Wales.
Being able to carry out all the research – and seeing how it shapes the eventual campaign – has undoubtedly been the most enjoyable and rewarding aspect of my job and daily routine so far. On the subject of enjoyable parts of the job, I’ve also loved meeting, getting to know and forging relationships with media owners.
From Clear Channel to Ocean Outdoor; Radio Experts to JCDecaux; the client-facing nature of the role has also been a highlight. Likewise, being able to get a glimpse of and learn about all the upcoming, innovative media formats has been super exciting; my mind now automatically thinks how we might be able to use them for future client campaigns!
Thanks to S3’s work hard, play hard culture, however, I’ve enjoyed my fair share of banter over the past couple of months, too. Take Team S3’s recent West Wales weekender, for example.
Not only was it a great way to let my hair down, have a laugh and learn more about other members of the agency, but a great way to learn that modern-day ice cream vans accept card payments – you just have to have the confidence to ask them in the first place! It’s fair to say that August has a lot to live up to.
But with more briefs, challenges and good times on the horizon, I’ve no doubt it will.