The National Farmers’ Union (NFU) initially employed the services of S3 Advertising to deliver a ‘Brand Trust’ campaign in Wales, with the 360° 21st century advertising agency subsequently winning a competitive three-way pitch to work on the new campaign.
Having impressed the client locally with their campaign concept, it will now form the basis of the NFU’s national advertising campaign for the year, with all elements managed by S3.
The primary aim of the NFU campaign is to drive membership by making farmers in the UK feel as though the NFU is the only choice for them and communicate the message that it can support them in achieving successful and sustainable farming.
“We’re thrilled – not only to be working with the NFU within Wales but also within the English regions. We have total confidence in our concept and media schedules to catch the attention of farmers across England and Wales and to educate them on how beneficial becoming a member of the NFU can be.”
– Matt Jones, CEO at S3 Advertising
With the overarching message and strapline ‘NFU Cymru. We’re here for you’ the campaign aims to ensure that every farmer in the UK knows that the NFU is, and always will be, right where they need them. The campaign will span digital, TV, radio, press and aerial mediums as well as trade press.
S3 recently won three awards at the 2016 RAR Awards for best agency in the UK (under 40 staff) for the following services: advertising, media planning, creative and innovation. S3 has also been ranked the number one media agency in the UK for excellent client satisfaction.
It is the second year in a row that the Cardiff-based agency has been ranked No1 in the UK in the Digital Census 2015, which is put together by influential industry bible, The Drum. S3 Advertising beat off competition from top global agencies including Havas Media Group and MediaCom UK, with its clients reporting the very highest levels of satisfaction.