In the digital age, it’s understandable that agencies and brands are getting excited about all the latest innovations, tech and virtual reality headwaear.
As awesome as these developments are, however, we still think it’s vital to use good old-fashioned methods of advertising in order to tell a brand’s story. Take copywriting, for example.
Here at S3, we still think it’s one of the most effective method for getting to the emotional core of a client’s story. A belief we hold so firmly, in fact, we’ve written an article about it for The Guardian. Read the full article here.